Brands In Motion

The Next 12 Years Of Advertising

The picture on the top of this page was taken from the passengers seat of one of our mobile billboard, Happy Trucks, in the midst of 500,000 people at a Mardi Gras parade in San Diego. It was 1999. We thought about putting pictures of our vehicles on the home page but, the truth is, it's not about us. It's about the response we create for our customers.

Over 12 years ago, Brands In Motion made a statement to the world. The statement was that we were going to " Bridge the gaps between billboard advertising and interactive consumer promotions." Armed with a handful of mobile billboard Happy Trucks, relentless creativity and determination to shape an industry we set out on our mission.

The past 12 years have been very busy. We've traversed this great country countless times in our mobile billboards. We've followed tailgate parties, concert tours and conventions and hit the hottest ski resorts, nightclubs and tourists spots in the USA, Canada and Mexico. We've evangalized to the masses on beaches, at major sporting events, on golf courses, political rallies, in-stores and at festivals like Mardi Gras celebrations in New Orleans and San Diego. General market, Ethnic markets, Lifestyle campaigns you name it...we've deployed our Happy Trucks, Brand Ambassadors and the most innovative digital mobile vehicles imaginable to deliver our clients big brand messages and have handed branded promotional materials to consumers where they were most receptive to the message.

The next 12 years are going to be even more exciting. Digital technology has come of age and we are on the cusp of a new and vibrant digital mobile world. We, and our group of businesses, are at the center of the intersection of mobile billboards, digital networks, mobile phone marketing, guerrilla promotions and Internet Video. We bridge the gaps in new ways and will continue to lead with innovation and creativity that delivers results.

We've been all over and we've conducted our own research about how consumers perceived what we were doing. Here are the TOP 10 things that we have learned about bridging gaps from the thousands of promotions we executed.

A Mobile Audience

Face to Face Marketing creates relationships. It's been proven over and over that people like meeting friendly outgoing people. Well trained, friendly and knowledgeable field marketers can connect with an audience and people love it.
Brands that engage and really speak to consumers will prosper. Internet ads and big billboards are great (we do those too) but the truly unique marketing at ground level gets the most attention. Integrated marketing across digital platforms works. Digital Mobile Billboards, guerrilla promotions, text messaging and .mobi applications are a great combination.
Promoting your promotions is key to getting a windfall of additional brand exposure. A $5,000 weekend promotion can create a tidalwave of PR for weeks or months and generate hundreds of thousands of dollars worth of PR value.
Consumers appreciate brands that connect with them, make them laugh, make them think or give them an experience. Consumers like to show and tell. Example offer a consumer a branded hand fan on 100 degree day at the park or beach and watch them fan their hot faces with your logo. Everyone around will want one.
Opportunities to engage consumers are developing everyday drycleaners, shirt hangers, golf tees, kids soccer games, cook-offs, nightclubs, fitness clubs, restrooms. Targeting has never been easier for quality messages.
Brand Ambassadors and Street Teams add to the experience. In nightclubs and bars people that facilitate interaction, even about brands or services, stimulates conversations and encourages people to mingle.
Unique vehicles always get attention. Digital Mobile Billboards, Shuttles, PediCabs, Happy Trucks, Branded Chariots and Scooters draw crowds and create awareness and build goodwill. A digital mobile billboard at a volleyball game showing a live video feed to the crowd along with your commercials while marketing squads on wrapped Segways handing out promo items. Bump, Set, Spike!
Events like parades, festivals and concerts draw people that like adventure and crave involvement. These events are excellent for sampling and for showing commercials on a Portable Jumbotron in or around the event.
Cities like Las Vegas, Miami, New Orleans and New York are great places to showcase products. Firstly, because the eyes of the world are watching to see what happens next. Secondly, because consumers that come to these cities are looking for new experiences. Thirdly, consumers share the sensations, flavors and experiences with others and create a continued buzz about well placed brands.
People Are Predictable. We all know where people are and where they are going. College towns, beaches, major metropolitan areas offer exceptional and predictable traffic. We can assist brands in gaining mindshare with clever, well executed promotions.

What It Means To You

So now that we know all this what does it mean to you..our client? It means the following:

We need to modify our statement to say that, Brands In Motion exists to bridge the gap between Out-Of-Home Media, Interactive Consumer Promotions and Public Relations. We can create dynamic content, distribute it to L.E.D. billboards, digital mobile billboards, LCD networks, mobile phones and new forms of emerging media.
We pioneering hybrid marketing programs combining unique advertising vehicles, guerrilla marketing tactics, sampling programs, data gathering, place-based media and Public Relations tactics all used strategically to create BUZZ and add life to brand messages.
It means that we have added products and services that stand ready right now, TODAY or that can be mobilized quickly, affordably and impactfully with laser-guided precision in any market.
It means that we have invested in the research, development and manufacturing of new types of digital mobile billboards and more efficient ways of executing your campaigns across a national and global network of partners.
As the next decade in media unfolds, reaching receptive consumers and getting into their brains is going to be THE factor that separates successful brands from the zillions of wanna-be-brands emerging and cluttering the landscape. Realizing that we have a responsibility to keep bridging the gaps in the digital landscape, Brands In Motion will continue to invent the unconventional, explore new opportunities and strive for better ways for our clients to connect with consumers.
It means that we don't just do outdoor mobile billboards anymore. Through acquisition and partnerships Brands In Motion has formed a Media Management Division called AdsPronto.com to assist you in all of your media placement and auditing needs. From audits to production coordination and indoor advertising and place- based media we can streamline your purchasing and save you time and money. Here's some information about the AdsPronto Digital Network.

AdsPronto.com

AdsPronto offers our customers the ability to maintain complete control of your campaign from concept through execution. Our goal is to enhance your position and build partnerships to deliver a successful out-of-home (outdoor) media advertising campaign. With BIM and AdsPronto, you receive all relevant information tailored to meet your specific requirements so you can make informed buying decisions.

Research and negotiate all your out-of-home media rates.
Match appropriate media types that meet the client’s needs.
Hand-pick the best available locations/media with respective suppliers.
Content management, scheduling and distribution
Competitive media studies.
Market analysis (reach, frequency, ccp, cpm)
Receive, audit, and process vendor invoice
Provide a monthly assessment for all services, rates, and completion.

AdsPronto.com works with a multitude of national and international venues and a wide range of digital media products. We specialize in all forms of out-of-home and place based media and the creative content management and distribution in a variety of formats. Our goal is to streamline the content creation, management, distribution, reporting and billing to insure that your messages are hitting the mark.

Adding value for our clients and helping to eliminate headaches and mistakes is our main objective. We accomplish our objective by managing our own digital assets efficiently and by working diligently with our channel partners to maintain consistency in proceedures as well as updates in software and hardware on their digital networks. The AdsPronto network has a global reach to over 300,000 digital displays in North America, South America, Europe, Austrailia, The UAE, Asia and India.

Design Support

Getting the design for your message right is crucial. That is why we work with the best out- of-home media designers in the business. Global or even local branding requires consistentency in design as well as in execution. Our team is highly skilled and cross-trained in a wide range of hardware requirements and software platforms that control digital distribution.

Of course you may use your own designer as well. In these instances, we have all of the information they will need to produce your design and get it to us for worry free distribution.