The Power of Digital Mobile Advertising

Have you ever stopped to think how powerful billboard ads are? Think about the companies that advertise on billboards. The majority of them are major companies with millions of advertising dollars to spend each year. There is no doubt how valuable and effective digital billboards are

Now consider the power of a digital mobile billboard. No printing, No production, no complicated specifications, no shipping printed vinyls, no expense. Just use or modify existing content and your high resolution commercial will penetrate the minds of commuters, pedestrians and large crowds as they are captivated day or night with your video commercial that stands before them. Now take it a step further and consider a digital mobile billboard that hands you something!

If you're not yet convinced, consider the following:

"Billboard displays using motion have been determined to be the most effective advertising in both product sales and consumer awareness."
-The Point of Purchase Institute, Washington, D.C.

" In the out-of-home advertising industry, scrolling billboard displays are the most effective form available boosting product and name recognition fifteen times greater than anything else available!."
-The European Outdoor Advertising Association, Zurich, Switzerland

"Our study measured consumer awareness and sales between static billboards, billboards utilizing scrolling motion and lighting, and no billboards. 43% of the respondents recalled the static billboards over no billboards. However, 94% of the respondents recalled the scrolling lit billboard, but in addition, 80% recalled the specific advertisement. Of even greater importance, static billboards resulted in an increase of sales of 54%, but lit scrolling billboards resulted in an increase of sales of 107%!"
- Product Acceptance and Research, Inc. Washington, D.C.

"Many advertisers have pointed out that traditional forms of advertising have become less effective in reaching their consumers, especially the lucrative 25-35 year old demographic. They are out and about and when they are at home, they're either in front of the computer or usually watching cable (digital) television. It has really segregated the market and forced advertisers to look at creative solutions."
- Caroline E. Mayer, The Washington Post.

  Impressive Information

The most important reason this type of advertising works so well is the powerful visual impact these large and professionally produced commercials have on viewers. With the concentrated marketing routes that they travel, the events that we hit your message on our Digital Mobile Billboards are exposed to a staggering number of people.

By saturating where your customers are all the time and delivering your message with memorable impact, it's not difficult to figure out how many people are seeing your specific broadcast.

Visual Radius and Impression

Our Digital Mobile Billboards come in a variety of formats but each can deliver high resolution video day and night. Content can be upload via wireless technology and updated, changed and scheduled via remote and on-the-fly eliminating lengthy production charges and costly printing mistakes. 

  Press Release 1

"New Orleans' French Quarter has been taken by storm!"

Article taken from "Inside Southern Comfort Newsletter"
If you hadn't heard, Southern Comfort is reclaiming its New Orleans heritage. Just set foot in the Big Easy and you'll know that. From a groundbreaking "New Orleans gateway airport experience, "to significant and growing brand presence in the French Quarter and beyond, to a constant barrage of OOH and nightlife boards throughout the city, Southern Comfort is flexing it's hometown muscles.

But wait, All is not well? Read on...

"Many advertisers have pointed out that traditional forms of advertising have become less effective in reaching their consumers, especially the lucrative 25-35 year old demographic. They are out and about and when they are at home, they're either in front of the computer or watching cable television. It has really segregated the market and forced advertisers to look at creative solutions."
- Caroline E. Mayer, The Washington Post

"Billboard displays using motion have been determined to be the most effective advertising in both product sales and consumer awareness."
- The Point of Purchase Institute, Washington, D.C.

New Orleans' French Quarter has been taken by storm; a hurricane, in fact. And these moving messages have captivated New Orleans' large crowds. Imagine a billboard that DRIVES BY YOU! We are really getting into the minds of our customers.

  Press Release 2

"Collaborative Marketing Helps L.A. Businesses Grow in Tough Market."

New sign technology on sides of trucks opens door for new CO-OP billboard system for LA businesses. Remember the HomeGrocer.com and WebVan.com trucks that used to be rolling around LA delivering groceries? Well, in wake of the spectacular - billion dollar failure of those VC funded companies, rises a new fleet of "Digital Happy Trucks" now rolling around, delivering targeted, mobile billboards for a wide variety of California businesses. Happy Trucks are a genuine first-of-a-kind in California and a new local CO-OP business development system.

"We looked at the HomeGrocer/WebVan debacle and determined that those companies missed the real opportunity simply by not continuously advertising- on the sides of their trucks - for all the vendors whose products they were delivering", said Bret Pawlowski, Vice President of BrandsInMotion.com. "They could have easily helped reduce their costs and increased their effectiveness with our new system. The technology we use for rotating 21 different billboards on our new Happy Trucks creates a perfect new vehicle that can not only help any company grow but also help fill the new demand for new localized ad strategies. And, as a matter of fact, we're about to launch a first-of-a-kind CO-OP campaign for Bristol Farms with some of their key vendors".

While BrandsInMotion's Happy Trucks are also designed and built to carry and distribute products - additional to the digital ad panels, they feel that business development and highly targeted, mobile co-operative advertising is their unique advantage and niche. With thousands of companies now focusing directly on local market advertising - rather than national or international, this new fleet of bright-yellow Happy Trucks has an unequaled potential for all local businesses.

Apparently, this new form of mobile marketing is very affordable and perhaps better than many traditional forms of advertising, because totally different businesses - at a time, including shopping centers and membership organizations such as the Chambers of Commerce can now get huge, digital billboards, anywhere and time they want. BIM also gives merchants a highly effective, "pin-point marketing" plan based on traffic patterns and demographics and thus, a totally new ad vehicle (literally speaking) that they didn't have before.

BIM is currently promoting a very successful South Bay focused, 12 billboard, 2 Happy Trucks campaign for TFT Interiors, Inc. in Torrance. According to Pawlowski, TFT had immediate high-ticket sales within the first 48 hours of the Happy Trucks rolling out.

Digital Mobile Billboards are on their way to your city. To find out about advertising on our nationwide network please call us toll free at 1-866-845-7861.