But wait, All is not well? Read on . . .
"Many advertisers have pointed out that traditional forms of advertising have become less effective in reaching their consumers, especially the lucrative 25-35 year old demographic. They are out and about and when they are at home, they're either in front of the computer or watching cable television. It has really segregated the market and forced advertisers to look at creative solutions."
- Caroline E. Mayer, The Washington Post

What to do, what to do?
"Billboard displays using motion have been determined to be the most effective advertising in both product sales and consumer awareness."
- The Point of Purchase Institute, Washington, D.C.

New Orleans' French Quarter has been taken by storm; a hurricane, in fact. And these moving messages have captivated New Orleans' large crowds. Imagine a billboard that DRIVES BY YOU! We are really getting into the minds of our customers.

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"Collaborative Marketing Helps L.A. Businesses
  Grow in Tough Market." 

New sign technology on sides of trucks opens door for new CO-OP billboard system for LA businesses.

Remember the HomeGrocer.com and WebVan.com trucks that used to be rolling around LA delivering groceries? Well, in wake of the spectacular - billion dollar failure of those VC funded companies, rises a new fleet of "Happy Trucks" now rolling around, delivering targeted, mobile billboards for a wide variety of California businesses. Happy Trucks are a genuine first-of-a-kind in California and a new local CO-OP business development system.

"We looked at the HomeGrocer/WebVan debacle and determined that those
companies missed the real opportunity simply by not continuously advertising- on the sides of their trucks - for all the vendors whose products they were delivering", said Bret Pawlowski, Vice President of BrandsInMotion.com. "They could have easily helped reduce their costs and increased their effectiveness with our new system. The technology we use for rotating 21 different billboards on our new Happy Trucks creates a perfect new vehicle that can not only help any company grow but also help fill the new demand for new localized ad strategies. And, as a matter of fact, we're about to launch a first-of-a-kind CO-OP campaign for Bristol Farms with some of their key vendors".

While BrandsInMotion's Happy Trucks are also designed and built to carry and distribute products - additional to the rotating ad panels, they feel that business development and highly targeted, mobile co-operative advertising is their unique advantage and niche. With thousands of companies now focusing directly on local market advertising - rather than national or international, this new fleet of bright-yellow Happy Trucks has an unequaled potential for all local businesses.

Apparently, this new form of mobile marketing is very affordable and perhaps better than many traditional forms of advertising, because 21 totally different businesses - at a time, including shopping centers and membership organizations such as the Chambers of Commerce can now get huge, rotating billboards, anywhere and time they want. BIM also gives merchants a highly effective, "pin-point marketing" plan based on traffic patterns and demographics and thus, a totally new ad vehicle (literally speaking) that they didn't have before. 

BIM is currently promoting a very successful South Bay focused, 12 billboard, 2 Happy Trucks campaign for TFT Interiors, Inc. in Torrance. According to Pawlowski, TFT had immediate high-ticket sales within the first 48 hours of the Happy Trucks rolling out. 

Mobile, CO-OP billboards on Happy Trucks are coming to California and starting here first in Los Angeles.

To participate in a BIM Happy Trucks CO-OP or for additional information, please call toll-free (866) HappyTrucks.

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