Brands In Motion_Power Of Mobile Advertising

The Power of Mobile Advertising
Have you ever stopped to think how powerful billboard ads are? Think about the companies that advertise on billboards. The majority of them are major companies with millions of advertising dollars to spend each year. There is no doubt this powerful advertising medium is one of the best....

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Now consider the power of a billboard, not that you drive by, but one that DRIVES BY YOU! Your advertisement will penetrate the minds of commuters, pedestrians and large crowds as they are captivated by the moving message that stands before them. Now take it a step further and consider a billboard that hands you something!

If your not yet convinced, consider the following:

"Billboard displays using motion have been determined to be the most effective advertising in both product sales and consumer awareness."
-The Point of Purchase Institute, Washington, D.C.

" In the out-of-home advertising industry, scrolling billboard displays are the most effective form available boosting product and name recognition fifteen times greater than anything else available!."
-The European Outdoor Advertising Association, Zurich, Switzerland

"Our study measured consumer awareness and sales between static billboards, billboards utilizing scrolling motion and lighting, and no billboards. 43% of the respondents recalled the static billboards over no billboards. However, 94% of the respondents recalled the scrolling lit billboard, but in addition, 80% recalled the specific advertisement. Of even greater importance, static billboards resulted in an increase of sales of 54%, but lit scrolling billboards resulted in an increase of sales of 107%!"
- Product Acceptance and Research, Inc. Washington, D.C.

"Many advertisers have pointed out that traditional forms of advertising have become less effective in reaching their consumers, especially the lucrative 25-35 year old demographic. They are out and about and when they are at home, they're either in front of the computer or usually watching cable (digital) television. It has really segregated the market and forced advertisers to look at creative solutions."
- Caroline E. Mayer, The Washington Post.

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